Embrace the Spirit of Freedom with Naked Generation: A New Brand in Store
We are beyond excited to introduce Naked Generation to our store, a brand that blends the essence of 1970s freedom, vintage-inspired designs, and a sustainable vision for the future. Inspired by Joni Mitchell lyrics, earthy Indian textiles, and a deep passion for individuality, Naked Generation is redefining fashion by bringing soulfulness back to the modern wardrobe.
The Story Behind Naked Generation
Founder Lara's journey began with a love for vintage fashion. Running a vintage business gave her intimate knowledge of fabrics, patterns, and palettes from past eras, but she noticed something missing in today’s fashion world. The individuality and authenticity found in vintage pieces seemed diluted in the modern landscape of fast fashion and unconscious consumerism.
So, she set out to create something different—something that would encapsulate the feeling of freedom, creativity, and uniqueness while treading lightly on Mother Earth. Naked Generation was born out of a desire to design timeless pieces that speak to the soul of women who value sustainable fashion, creativity, and individuality.
Inspired by Indian Textiles
At the heart of Naked Generation is an appreciation for Indian craftsmanship. Lara’s designs are inspired by Indian textiles, specifically an original block-printed Phool dress she found at a flea market over a decade ago. This love led her to Jaipur, India, the epicenter of traditional block printing, where she connected with artisans who share her passion for ethically sourced, naturally dyed fabrics.
These long-standing partnerships ensure that every Naked Generation piece is not just a garment but a work of art—hand-dyed, hand-block printed, and created with transparent, ethical practices. By working with these talented artisans, Naked Generation is able to offer clothing that’s as unique as the women who wear them, made to last and be cherished for years to come.
Seasonless Style, Individuality, and Sustainability
In today’s fast-paced world of throwaway fashion, Naked Generation stands for slow, seasonless style. Every dress is a treasure, created to embody individuality. When you wear Naked Generation, you’re not just putting on clothes—you’re donning a canvas for your own creative expression. These pieces flow effortlessly, allowing women to feel confident, comfortable, and free.
The brand’s commitment to sustainability is equally important. From using natural dyes to ethical production processes, Naked Generation is designed with the planet in mind. The result? pieces that not only make you feel beautiful but also contribute to a better future for the fashion industry.
Join the Naked Generation Movement
We’re thrilled to offer Naked Generation in our store, bringing this incredible brand to a wider audience. Whether you're drawn to the 70s-inspired flowing designs, the ethical craftsmanship, or the soulful individuality behind each piece, Naked Generation is a brand that invites you to slow down, appreciate the beauty in every detail, and be part of a movement toward a more conscious fashion industry.
Explore our collection of Naked Generation pieces and experience the freedom, creativity, and sustainability that defines the brand.
A Timeless Treasure for Tomorrow’s Woman
Naked Generation isn’t just about creating beautiful clothes; it’s about rewriting the standards of the fashion industry. Each dress tells a story—of art, history, and a future that values both the planet and the people who create for it. We can’t wait for you to discover this beautiful new brand with us.
Join the movement today and take home a piece of Naked Generation’s soulful revolution. Let your wardrobe reflect your individuality and make a positive impact on the world, one beautiful, flowing piece at a time.