Leading the Charge in Purpose-Driven Retail (B Corp Certification)

As consumer consciousness grows, businesses are being urged to do more than just make money. Today, customers expect companies to prioritise social and environmental responsibility in addition to financial success. In this spirit of progress, we are excited to announce that Moo & Boom has obtained B Corporation (B Corp) certification, marking a significant milestone in our commitment to redefining the role of business in society.


What is B Corporation Certification?

B Corporation certification is not simply a label; it is proof of a company's dedication to making a positive impact. It evaluates a company's performance in five critical impact areas: Governance, Workers, Community, Environment, and Customers. The certification process is rigorous, requiring applicants to provide strong evidence of socially and environmentally responsible practices. From supplier information to waste and water usage, worker compensation, diversity, and transparency, every aspect of our business was carefully examined to ensure alignment with the highest ethical standards. Furthermore, as part of the certification, we have officially incorporated our commitment to a purpose beyond profit into our company articles, solidifying our dedication to creating value beyond financial gains.


Joining a Global Community of Change-makers:

Moo & Boom is proud to join over 7,800 B Corp Certified companies worldwide. Among these are well-known brands such as Roka, The Guardian, Patagonia, Fat Face, and The Body Shop. As part of this growing community of change-makers, we are committed to driving positive social and environmental impact while maintaining a successful business.


A Notable Step for Retail:

As a retail store, our B Corp certification is not only a milestone for us, but also a sign of the sector's evolution towards greater responsibility and transparency. By prioritising purpose alongside profit, we are setting a new standard for retail businesses, showing that profitability and sustainability can coexist.


Impressive B Impact Score: 

One of the most remarkable achievements of our B Corporation certification is our impressive B Impact score. With an overall score of 80.7, Moo & Boom not only qualifies for B Corp certification but also surpasses the median score for regular businesses, which is currently 50.9. This high score is a testament to our unwavering commitment to making a positive impact in all aspects of our operations.



Impact Across the Five Key Areas:

Let's take a closer look at how Moo & Boom is making a difference in each of the five key impact areas evaluated by the B Impact assessment:


We have implemented strong governance structures that promote transparency, accountability, and ethical decision-making at all levels of our organisation.


Our employees are our most valuable asset, and we are dedicated to providing them with fair wages, benefits, and opportunities for growth and development.


From supporting local charities and community initiatives to fostering a culture of volunteerism among our employees, we are deeply invested in the well-being of the communities we serve.


We recognise the urgent need to address environmental challenges, which is why we have implemented initiatives to reduce our carbon footprint, minimise waste, and source sustainably whenever possible.


We are committed to delivering high-quality products and services to our customers while prioritising their safety, satisfaction, and well-being.

Moo & Boom's B Corporation certification is proof of our unwavering commitment to doing business differently. By prioritising purpose alongside profit and achieving an impressive B Impact score, we are leading the way in redefining the role of retail in creating a more sustainable world.


As we continue on this journey, we invite our customers, partners, and fellow businesses to join us in driving positive change and making a meaningful impact on the world around us. Together, we can build a brighter future for generations to come.

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